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For every reputable seller looking to expand their customer base, there are hundreds of counterfeiters and shady stores selling fake products, buying fake reviews on Amazon and, as soon as they’re caught, opening another Amazon store under a different name.Īmazon’s own report chronicles an uphill struggle. Once Amazon pivoted from just selling the products themselves and opened the doors for anyone with an email address to add their wares there, everything started going downhill. Indeed, this is the best way to look at this problem, which, thanks to Amazon’s growth strategy, will continue to increase.Īmazon’s Employees Watch And Listen To Video And Audio Recordings From Smart Home Devices A WSJ investigation found thousands of banned, unsafe or mislabeled products, from consumer electronics to toys, and compared the site to a flea market rather than a regular storefront. This happened after another Amazon fakes-related incident made headlines. Amazon bans fake sellers in the thousands Let’s see how this problem started, what type of products are counterfeit on Amazon and how you can spot Amazon fakes when shopping online. That was just the tip of the iceberg when it comes to Amazon fakes. If you shopped there lately, you probably noticed many fakes on Amazon and the flood of Chinese brands, from bigger ones like Aukey and Mpow, to questionable stores who sold questionable products with cheap product shots and typos in the description, then reached out to you to ask for a five star review. Still, this move only affected 30% of their presence on Amazon. It’s a major blow to a Chinese company, one that is sure to draw fire on Amazon from other Chinese vendors. One of the largest “Made in China, sold on Amazon ” companies, Shenzhen Youkeshu Technology, had 340 of its Amazon stores closed and $20 million in funds frozen. Popular brands like Aukey and Mpow, who make affordable tech products, like headphones and mice, were booted off the platform, and Chinese retail giants were affected as well. The move, the latest in the struggle to kick Amazon fakes off the story, cleaned up the site of some of the stores that paid for reviews and had other terms of service violations. This year, Amazon closed 3,000 Chinese online merchant accounts on its platform, kicking about 600 Chinese brands off its huge platform. With just these three companies out of the ecosystem, Amazon took out nearly 350,000 people who were writing fake Amazon reviews, in countries like the US, UK, Germany and France. Some of the largest fake review brokers, Fivestar Marketing, Matronex, and AppSally found themselves in hot water.Īccording to Amazon, sites like AppSally was selling fake reviews for just $20 and encouraging fraudulent sellers to send empty boxes to the people writing the fake reviews, to go around Amazon’s checks. In February 2022, Amazon took legal action against three review mills, which it called “Fake review brokers” and accused of manipulating their customers. Let’s see what’s happening with Amazon and a few helpful tips to avoid Amazon fakes.įake Amazon Reviews Are Sold In Bulk With An Average Of Seven Dollars Per Review
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They’re taking steps to fight this but, until they do, you should know how to protect yourself online. With users having to wade through endless listings of questionable goods and a lot of the products sold being fakes, Amazon has a serious problem with its fakes. You decide the risk you’re willing to take. Is this something to be expected from such a huge online store or a major problem? Fake toys, fake electronics, fake pills and downright dangerous merchandise: Amazon, the “everything store”, truly has mostly anything.